FONAR's European Distributor
Sells its 3rd FONAR Upright Multi-Position MRI
MELVILLE,
NEW YORK, December 5, 2006 - FONAR Corporation (NASDAQ-FONR),
The Inventor of MR Scanning™, announced today, that its
European distributor, Tecserena GmbH, has sold its 3rd FONAR
Upright™ Multi-Position™ MRI. The unit is to be installed
in a diagnostic outpatient center in Hanover, Germany. Tecserena,
which is based in Cologne, Germany has been FONAR's European
distributor since the beginning of 2006.
This latest sale
of the FONAR Upright™ Multi-Position™ MRI is Tecserena's second in
the
past three months. Alfred Schlemmer, managing director of Tecserena said, "The
FONAR Upright™ Multi-Position™ MRI is a one-of-a-kind product, a product
that we firmly believe will become a standard in MRI diagnostics in Europe, especially
of the spine. There is nothing like it. Our basic marketing strategy is to educate
the medical community about the unique diagnostic capabilities of the FONAR unit.
Once the marketplace understands them, sales follow."
Mr. Schlemmer elaborated, "The
FONAR unit is the only MRI that can perform weight-bearing, dynamic, multi-position
physiological scanning. All other MRIs are limited to static, single-position
scanning. Operating on a 25-year-old concept of static MRI, they regularly miss
pathology. If a patient has a disc herniation that retracts when the patient
lies down, but protrudes with the patient in some other position, which is often
the case, only the FONAR will be able to see it. With the FONAR Upright™ Multi-Position™MRI, there are no more 'hidden discs,' no more 'hidden spinal instabilities,'
and no more 'surgical surprises.' This sale in Hanover indicates that the European
medical marketplace is beginning to embrace this product. We're very excited
about it and hope to see many more sales in the future."
Tecserena recently sold a FONAR Upright™ Multi-Position™ MRI to
St. Maartenskliniek, the largest orthopaedic hospital in the Netherlands. At
the
time of the purchase,
Dr. Paul Pavlov, a director of the St. Maartenskliniek and chairman of its internationally
acclaimed Spine Center, said, "We concluded that once FONAR made available
upright weight-bearing MR imaging technology, owning one for the St. Maartenskliniek
Spine Center WAS NOT OPTIONAL, BUT MANDATORY. For our hospital to continue to
engage in spine surgery without it, once this new technology became available,
WAS UNACCEPTABLE." The Hanover sale represents the 9th FONAR Upright™ Multi-Position™ MRI sale in Europe.
Mr. Schlemmer added, "My
colleagues and I attended the annual RSNA (Radiological Society of North America)
meeting last week in Chicago. We were very pleased with the high level of interest
in the FONAR Upright™ Multi-Position™ MRI, from both the international
and domestic medical markets. There was also quite a bit of interest in the FONAR
360™ MRI. This is important because it shows that FONAR continues to be a
leader in MRI innovation."
The FONAR 360™ is
a room-size MRI that can be used for conventional diagnostic imaging or, in the
future, for intraoperative MRI. The FONAR 360™, unlike any other MRI,
is one that doctors can walk inside of. The patient is positioned on a surgical
table that is located immediately on top of one of the MRI's two magnet poles.
This design allows 360-degree access to the patient for an entire surgical team,
with ample room for all their usual surgical equipment.
Raymond Damadian,
president and founder of FONAR said. "We are delighted with Tecserena's
progress. They are experienced in the sale of MRI equipment; they understand
and appreciate the exceptional capabilities of our product; and they are eager
to sell a product they really believe in. With approximately 1200 MRI units in
Germany, it is a market ripe for new MRI technology. I expect Tecserena to do
very well for FONAR."
Tecserena was established as a distributor for
FONAR's MRI products in Europe by Matthias Schulz, Alfred Schlemmer
and Holger Frey. Prior to forming Tecserena, Mr. Schulz managed
Hitachi Medical Systems Germany (1999-2005), where he increased
MRI, CT and Ultrasound sales by 60%. Mr. Schlemmer, managing
director of Tecserena, managed Hitachi's CT & MRI sales
in Europe. Mr. Frey, marketing manager for Tecserena, was the
head of the marketing department for Hitachi Medical Systems
in Europe. For additional information about Tecserena, visit
www.tecserena.com, or call +49 221 340 2890.
About FONAR
FONAR® was incorporated in 1978, making it the first, oldest and most experienced
MRI manufacturer in the industry. FONAR introduced the world's first commercial
MRI in 1980, and went public in 1981. Since its inception, FONAR has installed
hundreds of MRI scanners worldwide. Their stellar product line includes the FONAR
Upright™ Multi-Position™ MRI (also known as the Upright™ MRI
and the Stand-Up™ MRI), the only whole-body MRI that performs Multi-Position™ Imaging
(mpMRI™) and scans patients in numerous weight-bearing positions, i.e.
standing, sitting, in flexion and extension, as well as the conventional lie-down
position. The FONAR Upright™ Multi-Position™ MRI often sees the patient's
problem that other scanners cannot because they are single position, lie-down
only. With nearly one half million patients scanned, the patient-friendly FONAR
Upright™ Multi-Position™ MRI has a near zero claustrophobic rejection
rate by patients. A radiologist said, “FONAR Upright™ MRI – No
More Claustrophobia – The Tunnel Is Gone.” As another FONAR customer
states, "If the patient is claustrophobic in this scanner, they'll be claustrophobic
in my parking lot." Approximately 85% of patients are scanned sitting while
they watch a 42" flat screen TV. FONAR’s latest MRI scanner is the
FONAR 360, a room-size recumbent scanner that optimizes openness while facilitating
physician access to the patient. FONAR is headquartered on Long Island, New York,
and has approximately 400 employees.
#
The Inventor of MR Scanning™,
True Flow™ MRI, Stand-Up™ MRI, Upright™ MRI,
Dynamic MRI, Position™ MRI, Multi-Position™ MRI,
PMRI™ and The Proof is in the Picture™ are trademarks
of FONAR® Corporation.
This release may include
forward-looking statements from the company that may or may not
materialize. Additional information on factors that could potentially
affect the company's financial results may be found in the company's
filings with the Securities and Exchange Commission.
###
FONAR™ Corporation
110 Marcus Drive
Melville, N.Y. 11747
Tel. 631-694-2929
Fax. 631-390-9540
Email sales@FONAR.com
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